If you intend to pursue a career in digital marketing then take time to go through this article before narrowing down to the perfect digital marketing institute. A little research is however required.
Needless to say, the digital marketing industry is witnessing steady growth thanks to the rapid advancement of the internet worldwide. Many business houses are now switching over to this new platform. Even colleges too are offering digital marketing courses as part of the curriculum. Traditional marketing techniques are now taking a back seat. Professionals too from other sectors are also trying to upgrade their skills to be a part of this new trend.
To capture this growing interest, in digital marketing many institutes have cropped up. Often these institutes and schools lack the basic expertise to handle this course or they simply are there to cash on innocent people by their false claims. It is for this very reason you have to be extra careful while conducting a background research in choosing the right institute that has the requisite credentials to offer you a top notch learning experience.
Here are some important parameters that you should consider while selecting the right digital marketing institute based on your customised requirements. These matrices are not absolute but vary from person to person. Hence you need to choose wisely after evaluating your own requirements.
Firstly, you must have a clear cut idea in your mind about the digital marketing course you intend to pursue. Your choice should be based on the following objectives-
What expectations do you have from this course? Are you learning only for the purpose of fulfilling your passion or do you want to be a skilled digital marketer?
What are your plans for the future? Are you set to apply your newly acquired skills by starting a new undertaking or on the lookout for jobs in the field of digital marketing?
Once you have answered your basic queries, now is the time to search for the digital marketing institute which serves your needs.
The success and reputation of any institute depends on a host of factors like expertise of the alumni and reputation that the institute enjoys. It is the fame of the institute that sets it apart. Thus it is very important to closely observe the growth graph of the institute, check whether it has tie ups with other prominent business houses and the good will it enjoys in the market. The grandeur of the school should not take away your focus. Any institute which has been in the market for over 8 years is generally trustworthy and reliable.
Mentors and trainers
The very foundation of an institute rests on its qualified staff. They are the most qualified to assist you. However, if they do not possess the expertise and the practical knowledge how can they be expected to instill the right skills. It is normal among the institutes to publish a list of the faculty members alongside with their qualification in the official website. Please do give it a glance.
After you have rounded up a number of institutes that meet your criteria, it is time to visit it. This gives you fast hand knowledge about the infrastructure and you can scrutinise the strength of the faculty members for yourself. Further, meeting the faculty members in person will help you to ascertain how well they can communicate with the students.
Mode of training
As you must have known by now digital marketing is 90% practical based. A perfect digital marketing institute offers a blend of theoretical knowledge coupled with plenty of hands-on training. If in the course of your finding you come across a digital marketing institute which is more theoretically focussed we think you should forgo it. Practical classes are imperative to understand real market life situations. Some institutes mislead the students by publishing false information in the brochure; we suggest you do some background checking.
When you enrol in digital marketing you know that at the end of the training you will be awarded a certification. But what if the certification is not recognised by the industry. Thus assess the market value of the certification. Many institutes claim to provide Google or Facebook certification. This is apparently a false claim to misguide you. At the most the institute can guide you to appear for the examination to win this certification.
The ultimate goal of a student is to find good placement at the end of the course. A digital marketing institute ought to guide the students with their placements and internships.
You should consider the institute’s reviews posted on platforms for instance Google and quora by former students and mentors. Also check out for any felicitations or awards received by the institute.
The design of the course curriculum should be in such a manner that it meets the demand of the industry. It should incorporate the basics of digital marketing together with advanced digital marketing tools that are available. The course matter should be reviewed from time to time to include the current market trends.
Course fee should be a priority while deciding on an institute. The fee should be proportional to the duration of the course and the method of teaching. You should not reject an institute solely on the basis of its fees. You must ascertain whether you are getting full worth of money they are charging.
Do not be misled by demo classes
It is a common practice among students to attend the demo class before joining any institute. But don’t put too much stock in it. Teachers generally tend to put their foot forward while conducting a demo class. Judge the institute as a whole rather than a single interaction with the mentor.
Duration of the course
Get the brief about the duration of the course and whether you will have free access to the study material. It is imperative to have a clear understanding of the number of hours you are willing to dedicate to learn this new skill. Thereafter go for a digital marketing institute which fulfills your requirements.
Thus in order to choose the perfect digital marketing institute among 100s of digital marketing institutes which have come up, do some background research on your own.
On a parting note, let me give you a piece of advice. A good digital marketing institute is no doubt welcome but you must make conscious efforts from your part. Allow your passion to guide you in your journey towards becoming a skilled digital marketer.