A career in digital marketing is a new trend today. The boom in the internet has entirely changed the outlook of marketing. Earlier business houses relied entirely on the traditional forms of marketing to reach out to their potential clients. But today, digital marketing is the new hype. It primarily focuses on making the right offer at the right time to the right client.
Digital marketing is the prime choice for business houses all over the world. It is estimated that on average international media advertising will reach 53.9% of the total media expenditure by the end of the year 2022. This reflects the enormous potentiality of digital marketing in our lives. Thus a course in digital marketing will help you to soar unimaginable hypes.
Before continuing any further let us analyse what digital marketing is all about. Digital marketing makes use of the internet to market their product and services. It has the same objective as traditional marketing except that it uses a different medium.
Business entities make optimum use of various digital marketing tools like search engine optimization, social media marketing, content creation, e-mail marketing and so forth to garner a wide range of customers. The affordability and the enormous capacity of digital marketing have widened its scope and have provided plenty of opportunities in making a career in digital marketing.
Future digital marketing
The exponential growth of digital marketing technologies like artificial intelligence, voice search engine optimisation, has broadened its ambit. Digital marketing is here to stay. It has allowed marketing houses to make wise re allocation of resources to reach out to the right people. In fact, it has become one of the most effective ways to brand your products and services. Consequently it can be said without a shred of doubt that digital marketing is a new religion of marketing. With a drastic shift in marketing paradigm a plethora of jobs have been created. It has given a tremendous impetus to students and professions alike to take up digital marketing as a career.
The versatility of the streams of digital marketing is an added advantage. Digital marketing has thrown open its doors to people with a multitude of skills and potentiality. You need not confirm a particular role but have the option of choosing from a wide array of roles like search engine specialisation, content writing, web designing depending on your skills and aptitude.
Digital platforms have completely revolutionised our lives. We cannot envisage our life without smartphones and other technological devices. This trend has also caught up with business houses who are doing their utmost to reposition them online. The growth of digital marketing is at its peak. It has proven itself to be a safe and smart option to promote your products online. Thus a certified course will prove to be beneficial for your career in digital marketing.
Benefits of career in digital marketing
The impact of applying digital marketing skills in your choice of career is huge.
Enhanced skills-Skill development is an integral part of any career. It gives you a competitive advantage over your competitors. Since the market is dynamic in nature it is imperative to stay updated constantly. You must acquaint yourself with the latest technologies to be a pioneer in your field. With the increasing use of search engines and social media, companies and organisations are all set to embrace this new platform. This creates ample job openings and as a skilled professional you have a multitude of job options before you.
Many people may be well suited for conventional marketing but with the upgrading of companies to digital platforms, they are likely to be left behind. Startups and corporations prefer to hire people experienced in traditional marketing but having digital marketing skills on their side.
Increasing demand for career in digital marketing-
Digital marketing has made its foray since the early 1990s. This is a relatively new field. There are not enough digital marketing professionals possessing the requisite skills. This provides a lucrative opportunity for freshers trying to explore new avenues. Similarly housewives of people needing a new turnover can switch over to digital marketing. In fact digital marketing is responsible for more than half of their livelihood. With so many aspects of digital marketing strategies, the number of allied jobs is also rising. The industry is now witnessing a crisis of qualified professionals.
Incentives- Digital marketing courses are designed in such a manner that you imbibe the necessary skills to survive in this competitive job environment and pursue a career in digital marketing. The practical content of the course gives you the necessary stimulus and you are able to apply your skills in an efficient manner. Thus as a skilled executive you are able to draw a high salary. Some organisations even offer incentives depending on customer’s satisfaction. On an average a digital marketing manager in India is able to command a salary of over 6 lacs.
On completion of digital marketing course, the institute offers a digital certification. A course completion certification carries a huge wait. You can update your curriculum vitae on the basis of this certificate. Employers are constantly on the lookout for candidates with added skills. In this competitive market it is imperative for you to upgrade your resume from time to time.
It also instills confidence in your prospective employer that you have necessary perception. Employers are willing to hire professionals who prove worthy of themselves.
Added to the use of new tools-
Digital marketing relies on tools to identify opportunities and threats. This enables business organisations to make the correct choice. Some of the tools used in digital marketing are Google analytics, hootsuite etc. The courses are planned in such a manner to make you adept in the use of these tools. It also imparts the necessary practical training to derive the maximum benefit. All this helps you to stay ahead in the game.
Pliability of the course makes it possible for you to learn at your own pace and time. Many people have difficulty in pursuing a skill owing to time constraints or other responsibilities. Self paced curriculum is a boon to professionals who have a hectic work schedule.
After mastering the basics of the digital marketing course either online or through video tutorials you have the freedom to work as a freelancer or an independent consultant. You can also start your own blog. There is absolutely no need to pay exorbitant fees for any other professional course.
In this rapidly changing business environment a career in digital marketing is definitely a wise decision. As more and more businesses are trying to take their stand on digital platforms we can definitely predict a widening of job prospects in the coming years. With the increase in demand for trained professionals, it is best to arm yourself with a digital marketing course. Not only does this provide you with a lucrative choice of career but also enhances your job expectations.