Certificate Program In Digital Marketing
Course Overview
Duration
3 Months
Certifications
15+ Recognised
Course Level
Expert
Placement
100% Assistance
Internship
Paid
Our Course Curriculum
- Fundamental of Digital Marketing
- Traditional Marketing vs Digital Marketing
- Core concepts of Digital Marketing
- How to build a Digital Marketing Plan
- Key components of Digital Marketing
- How Digital Marketing works
- Introduction of SEO
- Introduction of Search Engine
- White Hat SEO
- Black Hat SEO
- Link building
- Onpage SEO
- Title Tags Optimization
- Meta Description
- Site Map
- Content Optimization
- Alt Tag
- URL Stucture
- Robot.txt
- Webmaster tools
- Sitemap Creation
- Off page SEO
- Link Building
- Social Sharing
- Classified Ads
- Blog Submission
- Content Posting
- Business Listing
- Local SEO
- Video SEO
- Site Speed
- Site health
- SEO optimized content strategy
- analyse seo performace
- Google my Business Optimization
- SEO site audit
- Structure data and schema markup
- Voice search
- Google search console
- Bing webmaster
- Algorithm updates and future of SEO
- Keyword Audit & Analysis
- Introduction Of SEM
- Fundamental Of Google Ads
- Fundamental Of Google Ads
- Concept Of Keyword
- Type Of Keyword
- Video Ad
- Mobile Ad
- Shopping Ad
- Setup Google Ad Account
- Use Google Planner
- Find Out The Target Customer
- Selection Of Right Demographics
- Setup Of Bid
- Different Bid Strategy
- Creating Reports
- Analysing Report
- Understand Quality Score
- Work With Ad Group
- Creating Attractive Ad Copy
- Setup Campaigns
- Creation Of Audience
- Setup Conversion Tags
- Control Budget
- YouTube
- What is website
- Types of website
- Introduction of WordPress
- Working On WordPress
- Page Creation in WordPress
- Formatting on WordPress
- Installing WordPress Theme
- Using Different Plugins
- Creating Custom Menu
- Introduction of HTML
- HTML Tags
- Anchor Links
- Responsive Designing
- Form Creation
- Using Different WordPress Wizards
- Blog Page Creation
- Seo Content
- Blog Writing
- Social Media Content
- Introduction of Email Marketing
- Email Content Marketing
- Using of Different Email Marketing Tools
- Email Template Creation
- Email Lead Generation
- A/B Testing
- Logo design
- Image Editing
- Video Creating
- Introduction of Google Analytics
- Need of Google Analytics
- Set up Google Analytics Account
- Implement Google Analytics Code
- How To Set Up Goals
- How To Set Up Funnel
- Tracking Conversion
- Monitoring Traffic
- UTM Parameter
- Website Creation
- Creation of Store
- Adding Products
- Creation of Categories
- Introduction of Payment Gateway
- Using Different Kind of Payment Gateways
- Automated Mail Generation
- Tracking Order Status
- Market Your Products
- Introduction
- Different platform like Shopify
- Introduction of AdSense
- Get Approval From AdSense
- Learn To Use AdSense Interface
- Cool Secrets of AdSense
- Introduction of Affiliate Marketing
- Different Affiliate Marketing Platforms
- Earning Tricks of Affiliate Marketing
- What Is Freelancing
- Create Accounts
- Be Your Own Boss
- Trends in Influence Marketing
- Introduction of ORM
- Importance of ORM
- Activities of ORM
- Case Studies
- Introduction of Mobile Marketing
- Importance of Mobile Website
- Using of Apps
- SMS Marketing
- Resume Making
- Soft Skill Development
Certification
- Google Ads Display Certification
- Google Ads Search Certification
- Google Ads - Measurement Certification
- Google Ads Video Certification
- Shopping Ads Certification
- Google Ads Apps Certification
- Google My Business
- Google AdMob
- YouTube Creator Academy
- Facebook Blueprint Certification
- Google Analytics
- HubSpot Inbound Marketing
- Twitter Certification
- Moz Certification
- Academy Of Digital Marketing Certificate
DIGITAL MARKETING PLATFORMS & TOOLS
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