SEO stands for Search Engine Optimization. It is important to help rank a website, video, channel or any content on the search engine. In simpler words SEO stands for optimising the content in such a way that it starts ranking on the top when users search for some content on a search engine. It comes under a detailed plan to improve a website’s search engine rankings in order to gain a lot of traffic. Users always tend to watch the videos or click on a website or blog which they find on the top of the page. This simply shows the content which is SEO based always stands on the top. SEO training helps in ranking websites that consist of keywords which helps them to rank on the website.
Many of the freelancers starting their freelancing journey tend to build various websites and channels which is a very important source for their income. To do so they tend to drive traffic to their website. They try to seek help from SEO training. These services help them to learn all about SEO and practice it for their content. It is quite a difficult task to rank a channel. It requires a lot of research and understanding. This is possible through SEO training as it enables one to achieve their goals. It becomes easy to generate traffic by letting your blog rank on the website. Due to SEO Google sends you a lot of visitors per month. Without SEO, your site’s growth would be much slower.
SEO training enables you to learn many techniques for your online growth. If you don’t get an SEO plan you are simply wasting your time and not getting your desired results. A good SEO plan will enable you to match search intent better so that you can gain traffic and get a huge base for your content. Most freelancers can grow their content through SEO. Let’s see how SEO can help freelancers to grow their channel.
Get suitable target keywords:
This is a salient feature to successfully rank your website on search engines. Getting suitable keywords means simply trying to understand what a crowd looks for on search engines such as Google, YouTube, etc. There are many websites which are very highly ranked and with very good content. It is not easy to compete with such websites. In this situation you must try to find a less competitive keyword and find ranking content from less powerful competitors.
SEO training will help you to know which keyword is searched frequently regarding a particular topic and how many people search for that keyword per month. After all research to get a keyword you should start thinking like the user. Some people search for budget-friendly stuff and some, simply the required material. Keywords consisting of such words will help you to reach out to the users which will help you gain more traffic.
Use the keywords in your content often:
Try to use your keyword in your content frequently. Try to use the keyword in a few sentences or in paragraphs. Mainly include the keyword in your content description. It is necessary to make your content rich with your keyword. This will enable your content to be found and ranked to the users. Search engines optimize all pieces of information to assess what your content is about. So it’s better to keep your content rich with your desired keyword.
Your title and description should include your keyword:
This is very important because the title is the first thing which people come across. It should be very appealing for the people to get attracted to your content rather than others. Google and other search engines want to optimise what your content is about. So it is essential to keep your idea on the top. Your keyword is going to reflect your content so it is mandatory to mention it in your title and description. Description is the very first information which will be shown about your content on the page. If it satisfies people’s needs they will surely visit your website and look over for more information. In order to grab people’s attention you must include an appealing description with keywords used in it.
Not only keywords but wonderful content is responsible for ranking your website. Google will eventually learn what your content consists of. If your content satisfies the checkpoints of search engines. You will surely be ranked on Google. So make sure you have great content with lots of desirable information. Google is very transparent with respect to their content. Your content should be organised in a straightforward and in an easy to understand manner. It should be creative and accessible to a large audience. Making content unique and simple will help you to stand away from a crowd. Your content should be free of plagiarism and organic.
Make your content clean-cut:
To do so it is important for you to insert images, videos, bullet points, sub headings and conclusions. It is necessary to avoid small faults and make your content free of plagiarism. It should be attractive enough for people to like it and the presentation should be very pleasing. The content should be upto date and if possible try to keep on updating it.
Add categories to your video:
Many platforms allow you to categorize your own content. This will maintain your content in an organised manner and user friendly. This is what YouTube expects from their users. Be thoughtful while using a category.
Adding a hashtag is a must. It will ensure your content reaches out to a wider audience. Hashtags are necessary and one must use it in description.
It is very important to reach out to your audience. SEO training can make it possible for you. A user tries to find information on search engines, he searches for information through a few words. It is necessary to reach out to your audience by using keywords which your audience can use. Provide relevant information about your topic which will please your users and they can visit your website again and again. Google will favor websites that are credible, well presented and authorised. It is important to clear all checkpoints of Google so that you can rank on Google. This way of SEO marketing will help freelancers to reach out to a wider audience.