If you are still hesitant about the scope in digital marketing in India it is fair that you have a clear understanding of the importance of digital marketing and why the companies are now relocating their assets to this field.
Digital marketing involves promotion of goods and services involving digital channels. Initially there were radio advertisements which led to TV advertisements and thereon to digital marketing with the growth of the internet.
Although the TV remains a primary advertisement medium for businesses. Digital marketing enables the company to target a much wider audience globally. This is due to exponential growth of the internet and access to affordable smartphones. The companies are now doing their best to exploit this huge market to target their audiences both online and via mobile devices. The Internet brings them to potential customers and they can sell and promote products/services thereby earning a higher ROI (return on investment).
Businesses are now hopping onto the bandwagon of the latest marketing trends. No one wants to be the last one to leave. Advertisers are now depending on social media influences to enhance their products. This strategy is effective because consumers are likely to trust other consumers rather than companies.
Social media channels are also trying to capitalise on users’ short attention span and desire to view content. Companies like Starbucks and Nivea have successfully used augmented reality and virtual reality in their campaigns to increase their brand awareness. This has been made possible by strategic digital marketing techniques employed by them.
- Digital marketing makes it easier for companies to attract potential customers irrespective of gender, age, location and interests. Advanced online marketing certifications aid digital marketers to win over targeted audiences.
- Undoubtedly, high returns on investments are also an added boon to companies pursuing digital marketing. Digital marketing is comparatively less expensive as compared to traditional marketing. Advertisements on social media platforms, using paid search and employing other digital strategies considerably deescalates the costs.
- Increase in the number of mobile users with easy access to the internet is definitely a boon for businesses to reach out to potential customers when and wherever they want to.
More and more companies are now depending on social media platforms –Business to Consumers (B TO C) and business to business B to B) for digital marketing campaigns. Business to business markets are now active on social media platforms like LinkedIn and Twitter and use PPC campaigns to reach targeted audiences. On the other hand, business to consumer markets relies on brand awareness to lure customers to the websites using social media platforms like facebook and Twitter.
Savvy businesses also from time to time rely on paid search, e-mail campaigns and webinars for brand promotions and attraction of consumers.
Scope in digital marketing
The scope in digital marketing in India has seen tremendous growth in the years 2020 and 2021. The Internet has penetrated almost every segment of society. It has been estimated that by 2023 the number of active internet users will reach 666 million. This indicates the enormous potential of the market.
The consumption of data has increased many folds. Earlier a consumer consumed approximately 500mb to 1 gb of monthly data. This has now risen to 13.5gb of monthly 4G date in December, 2020. Last year has also seen a growth in OTT platforms from 181 billion minutes to 204 billion minutes. The search volume per month has also increased. This has strengthened the belief that digital marketing is here to stay.
Future growth trends
The growth of the digital market as seen today is very impressive. There is every chance that it will continue to show an upward trend. More and more job opportunities are now being created in this field. It is very likely that the creative innovative digital marketer will make the best possible use of it. A career in digital marketing is highly lucrative and people having an inclination towards it must grab this opportunity.
Companies are now on the lookout of digital marketing professionals and experts to cash on the situation. It is recommended that the knowledge in digital marketing is necessary to pave the way to a very successful career.
According to Goldman Sachs report, the Indian internet industry is likely to be worth 160 billion dollars by the end of the year 2025.This simply indicates the companies are now realising the potentiality of digital marketing. They are shifting their focus from traditional to digital.
The growth of digital marketing has witnessed an upward trend in the past few years. New job opportunities are being created every day. People are now adjusting to the new normal and are quite comfortable with online marketing. To cater to their increasing demands digital marketing is a new norm. Generation Z is already a part of this new world order and the companies are now making a conscious effort to meet their needs. Thus it will be fair to deduce that the future careers in digital marketing look very promising looking at the current trends.
As far as jobs are concerned in this sector the biggest draw is Social Media marketing. A recent survey shows that Facebook currently has 320 million active users in India. This is making India one of the largest user bases. The basic responsibility of a social media marketer is to take care of digital ads on social media platforms like Facebook. Besides social media managers, google ads and SEO experts are also in huge demand. Companies also look out for marketers, bloggers and e-commerce experts.
How to be a successful digital marketer
Digital marketing as an Industry provides a pyramid of scope in Digital Marketing in India for people who are creative, analytical and technologically savvy. The digital marketing industry is constantly evolving. And you should constantly upgrade your skills and get hands-on experience with common tools used in social media and email marketing. Attending various digital marketing webinars like:-
- Search engine journals
- Digital marketing basics