To reach new audiences and increase revenue, more and more businesses are utilising the benefits of PPC advertising and Google AdWords campaigns.
But what is it about PPC ads, specifically Google AdWords, that is beneficial to businesses?
We’ve discussed some of the major benefits, as well as how it can make a significant difference in your website’s performance and online strategy when used in conjunction with other digital marketing tactics.
If you’re a decision-maker or a business owner, you’ll find our guide to PPC and Google Ads for MDs and Business Owners beneficial as well.
1. ADVERTISE TO PEOPLE SEARCHING FOR A BUSINESS LIKE YOURS
PPC advertisements provide you access to a whole new group of people. Regardless of the platform you choose to promote, you’ll be able to target people who might be interested in what you have to offer.
For example, Google AdWords gives you access to Google’s large audience and allows you to lead those people to your website.
AdWords often produces the best results because the people you find are actively looking for a product or service that you provide.
You may ensure that your audience is as particular as you want it to be, allowing you to target specific clients, periods, and adapt your ad to what they’re looking for.
And if you’re a small business, Google Ads has various benefits tailored to your needs.
2. PERSONALIZED ADVERTISING
PPC advertising allows you to target certain terms or interests, allowing you to zero in on your ideal audience.
Google AdWords allows you to target certain keywords that people are searching for and direct them to a suitable page on your website, increasing your chances of conversion. Selecting these keywords requires research, but if you can target the right audience, you should see results.
You can also use Remarketing to target folks who have already shown an interest in what you have to offer by visiting your website, which can often provide positive results. This is frequently due to the fact that consumers do not need to be convinced at first and are already responsive to your brand in some way.
3. GET IN TOUCH WITH THE RIGHT PEOPLE AT THE RIGHT TIME
Because you can target people with supported keywords, Google AdWords can help you do more than just discover the right people for your brand.
You can essentially ensure that potential customers find your business on Google at the exact time they’re looking into what you have to offer.
Of course, Google is not the only option. In reality, Bing will almost always be a good deal. For more information, see our guide on Google Ads vs. Bing Ads.
4. RETURN ON INVESTMENT THAT CAN BE MEASURED
PPC advertising offers a measurable return on investment, allowing you to understand exactly what you’re getting out of the adverts.
You can track impressions and, as a result, the number of clicks you’re getting, as well as purchases and money. It doesn’t get any easier than this when it comes to calculating the return on investment.
5. EXPOSURE TO THE BRAND
You may get your brand and message in front of those who would otherwise be unaware that your company exists.
Google AdWords places you at the top of the search results, exposing your brand and what you have to say to everyone searching for keywords you identify.
6. EFFECTIVE IMMEDIATELY
SEO is a crucial strategy for any company with an online presence. Some firms, on the other hand, lose patience because ranking for specified terms can take months.
PPC advertising from Google AdWords give you an immediate impact, allowing you to appear at the top of the search results for the terms you want in a couple of hours.
Of course, PPC costs money, whereas SEO does not (aside from the time commitment), but it may be a profitable investment once a professional manages your campaign. PPC allows you to see the outcomes of your efforts in a matter of days or even hours, rather than months or even years.
That isn’t to imply that SEO isn’t worthwhile. While SEO is an important aspect of having a successful website that generates cash, PPC advertising is a huge help in changing a lot of potential clients and finding new audiences.
7. ONLY PAY WHEN PEOPLE CLICK
Although it’s in the name, PPC advertising implies that you only have to pay money if someone really clicks on your ad.
Anyone who sees your ad will almost certainly be interested in what you have to offer. So paying once they click your ad is usually well worth the money.
8. MAXIMIZE YOUR FINANCIAL RESPONSIBILITY
You will not get any surprising payments because you’ll be able to set a daily ad pay limit.
You may use AdWords knowledge to evaluate how your budget was spent. And also how you might improve your budgeting in the future.
9. ADVERTISE ON A GLOBAL OR LOCAL LEVEL
You can use Google AdWords to target potential consumers depending on their geography.
This means you’ll be able to reach customers within a few miles of your business if your target market is local, or advertise to people in entire countries, regions, or even the entire planet if your target market is global.
All of the advertisements will be designed to appeal to specific audiences.