Is Digital Marketing a Good Career Option?

Is Digital Marketing a Good Career Option?

Are you thinking about pursuing a career in digital marketing but aren’t sure if it’s for you? People often question about the values and benefits of something new, as they do with anything new. They search for good career option after graduation and find digital marketing to choose from the list of options.

Despite the fact that digital marketing has been around for quite some time, some people are still skeptical about its long-term viability as a vocation. Before considering digital marketing as a career, many people ask themselves a set of questions about a career option. For instance –

  • Will it pay me enough to live comfortably?
  • Is it just a frail patch of land that will vanish tomorrow?
  • Is there adequate room in this field for advancement?
  • What is the best career in the digital marketing business for me?

And the most frequently asked question is: Is digital marketing a lucrative profession?

So, in order to eliminate any doubts, we’ll look at why digital marketing is a good career in all aspects and answer all of these issues in this blog.

TIP: If you want to get deeper into the topic and learn more, we recommend reading our full blog on Career in Digital Marketing.

Now, without further wasting time, let’s look at why digital marketing is a fantastic career choice for you.

Why Should You Study Digital Marketing?

The following are some of the reasons:

1. Digital Marketing Is A Paying Job

You might earn a starting salary of 25K-35k per month if you work in the digital marketing business.

What’s the best part? Instead of the number of degrees you have under your belt, you might demand this wage based on your experience and talent.

You must always be on your toes and perform amazing job in the digital marketing field because things change so quickly. And if you can, you can rest assured that you will be paid according to your abilities!

This is, of course, only your starting pay. This income will only rise as your digital marketing career progresses and you pass through appraisal seasons.

2. Digital Marketing Isn’t Going Away Any Time Soon

Some may have dismissed ‘the Internet’ as a transitory novelty in the 1990s. As we now know, this is not the case!

Digital marketing is increasing at a 25-30% annual rate and shows no signs of slowing down. Digital marketing today accounts for a major amount of the marketing budgets of large multinational corporations like Unilever and P&G, and unicorns like Amazon and Zomato spend even more.

So, for those who believe that digital marketing is a trend that will fade away tomorrow, we’re here to tell you that it is here to stay!

Even senior marketers who have spent their careers in print, television, and radio have begun to embrace digital as a medium. So why shouldn’t you, as a newcomer, do the same?

3. You Can Grow Your Career More Quickly Using Digital Marketing

We beg to differ with those who believe that digital marketing is a career with limited upward mobility. There are fewer regulations and structures because it is a new field.

There are still some undiscovered digital marketing jobs out there! As a result, the potential for growth is truly boundless.

Furthermore, in this field, it is your effort that counts. If you’re willing to roll up your sleeves and put in the hard hours, you will be rewarded. And, If you participate in pitches for amazing brands and campaigns for even more fantastic brands, you will definitely get results.

At a digital marketing agency, you can also grow laterally. You may, for example, try your hand at actual design if you are a copywriter with a flare for design. Because there are less hurdles to moving horizontally in this area than in others, your employment duties can be as varied as your skill set.

4. No Such Thing As A “Preferred Role” Exists In The Digital Marketing Industry

The days of working in an agency as a “backend support” employee are long gone.. Digital marketing agencies are as popular as ever, and they work with some of the country’s most well-known brands.

Additionally, the roles you can play inside a digital marketing organisation are limitless. And no role is superior to another. If you’re interested in learning more about digital marketing jobs for freshers in 2023, keep reading.

Are you someone who enjoys interacting with others? Then you may be the one that is always in contact with the client. Do you feel more at ease when you’re engrossed in design software? You can work as a designer on all of your agency’s fantastic campaigns.

So, while considering which form of digital marketing job to apply for, why not give it a shot?ur hand at anything that appeals to you? You never know what might lead to a long-term career.

You can also upskill yourself in numerous disciplines of digital marketing with Academy of Digital Marketing’s Short-Term Certification Courses in digital marketing.

Let’s take a look at who might be a good fit for a job in digital marketing.

What Kind of Person Is a Good Fit for a Career in Digital Marketing?

“Am I fit for this?” You may be wondering if you’re considering a career in digital marketing. Although digital marketing is something that practically everyone can do, there are some unique personality traits that must be satisfied in order to be successful in this industry. You can learn digital marketing from a reputed institute.

The following are a few of them:


The person must have a strong desire to create something new and a natural curiosity for new things.

Digital Marketing is a creative sector, so the individual should be very creative in their work.


The individual should be able to think outside the box in order to come up with new and intriguing approaches to attract new clients.

Be Patient

It’s important to remember that digital marketing is sometimes a trial-and-error process. They must be able to be patient with themselves as well as with the process.


In order to be successful in digital marketing, you must set short- and long-term goals and work hard to achieve them.

Furthermore, digital marketing is the greatest professional choice for someone who —

  • Is analytical and enjoys writing
  • He enjoys problem-solving.
  • Helping others find realistic solutions is something he enjoys.
  • Enjoys challenges and thrives in a fast-paced work environment
  • Is a critical thinker
  • Spends a lot of time on social media and enjoys undertaking internet research.
  • Is a fantastic artist.
  • Is enthusiastic about learning new talents

What Is the Best Way to Begin a Career in Digital Marketing?

We hope we’ve persuaded you to stop questioning, “Is digital marketing a good career?” for all of the reasons stated above.

You could be wondering how you’ll learn the numerous digital marketing abilities and begin your digital marketing profession. But, as we previously stated, we have the solutions to all of your queries.

To begin learning, start with the different online videos available on YouTube. Here’s what you can do if you wish to take a more career-oriented approach.

Start by enrolling in our Digital Marketing Course, which are conducted by industry experts and will teach you 25+ advanced digital marketing skills in depth.

You will be eligible for Academy of Digital Marketing’s placement cell with top recruiters if you complete this course. However, we appreciate to start with a demo session for better understanding about the course details.

You can enroll in our 7- 8 month Master Program in Digital Marketing. All our courses include the benefit of paid internship which is guaranteed.

If you’re still undecided about which of the above solutions is best for you, we have something that can help. You can contact our expert staff of counsellors to choose the best course of action for you.

Finally, as we approach the end of the blog, we’ve attempted to answer some often asked questions.

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