Before knowing about the tips for email marketing strategies let us know about email marketing.
Table of Contents
- What Is Email Marketing?
- What Is Email Marketing Strategy?
- Why Use An Email Marketing Strategy?
- 1. Define Objective
- 2. Know Your Target Customer
- 3. Selection Of The Email List
- 4. Segment Your Customer
- 5. SWOT Analysis
- 6. Use Real Name To Send The Email
- 7. Email Should Be Eye-Catching
- 8. Optimise Your Call To Action (CTA)
- 9. Avoid Buying Email Lists
- 10. A/B Testing
- 11. Regular Follow-Up Email
- 12. Send Mobile-Friendly Email
- 13. Keep It Simple
- 14. Email Should Be SMART
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What Is Email Marketing?
Email marketing is the process of sending direct commercial messages to potential or current customers through email. Thus, various email marketing strategies are used to promote our business.
What Is Email Marketing Strategy?
Email marketing strategy is one of the most influential marketing strategy tools.
It is one of the oldest and most powerful marketing strategies, which is used to promote new products, new launches, the latest offerings, etc.
The main aim of using email marketing strategies is to build trust, loyalty, or brand awareness. It helps to make the visitor visit our page.
Now email has become one of the popular marketing tools for businesses as it forces the customer to give prompt action.
Why Use An Email Marketing Strategy?
Email marketing strategy plays a vital role in lead generation, brand awareness, and engaging our customers. Some of the advantages of using email marketing strategies are as follows:
- It is more economical than any other strategy used in marketing.
- Email marketing strategy helps to reach your customers at one click through email automation.
- It helps to communicate and interact with the customer.
- This strategy helps to collect direct feedback from the customer and in surveys.
- It helps to enhance sales.
Let’s know the 14 tips to create email marketing strategies that are as follows:
1. Define Objective
The first thing you need to do to create an email marketing strategy is to define the objective or the purpose of writing the email. It has you to provide the blueprint of your email.
2. Know Your Target Customer
After defining the objective or the purpose of the email marketing strategy, the next thing you have to follow is to know your customer’s needs and demands. And, based on that decision should be taken about which type of email should be sent to your customer.
3. Selection Of The Email List
After knowing your objective and your target customer the next email marketing strategy to be followed is to select the relevant email list. Choose the list as per the requirement of the business and send the mail to the targeted customer only and avoid sending the mail to every person.
4. Segment Your Customer
To send the right message to the right person you need to segment your customers based on various characteristics like:
- Email engagement
- Past purchase
And based on that, decisions should be made regarding the type of mail sent to customers.
5. SWOT Analysis
To follow an email marketing strategy you must do a SWOT analysis. It means you should know the Strengths, Weaknesses, Opportunities, and Threats of your business as well as email marketing strategies. Knowing your SWOT helps you to make further decisions.
6. Use Real Name To Send The Email
Receiving mail with a ‘no reply’ message looks like computerised mail. Always use interactive and personalised mail to know your customer response and their requirements. Thus, a real name should be sent to the customer to make the mail interactive.
7. Email Should Be Eye-Catching
Email should be attractive, eye-catching, and compelling so that it draws the attention of customers. A good email is one which engages the customer and includes images and posters to make that email attractive.
8. Optimise Your Call To Action (CTA)
It is one of the most important email marketing strategies to follow. All you need to do is to make your content in such an attractive and creative way that it gets prompt or immediate responses from your customer.
9. Avoid Buying Email Lists
Many businesses use unethical ways to collect emails. You should avoid this type of strategy as this gives a bad impression on your customer. It may lead to blocking or spamming you by the email service providers (ESPs).
10. A/B Testing
A/B Testing means testing the two different emails to the two small groups. And the email that performs the best should be sent to all the other clients. This helps to know the likes and dislikes of your campaigns. And to know which one of the mail your clients responded positively.
11. Regular Follow-Up Email
A regular follow-up email is to be sent to your leads to get the leads’ attention. It doesn’t mean sending emails daily to the customer. As sending emails daily frustrates the customer and he may never open the mail so be genuine and send relevant emails to the customer.
12. Send Mobile-Friendly Email
Think about the mail which doesn’t show the image and ask for your feedback. Do you respond to that mail?
Of Course not because you aren’t able to see the whole message. So always try to make a mobile-friendly email because no one is going to open any promotional mail again on a PC or Laptop.
13. Keep It Simple
Avoid using lots of text, images, or information. Keep the mail simple. Clean and simple emails help to grab the audience’s attention. Use the brand name, email, website, product, and essential links.
14. Email Should Be SMART
You should know what, how, and when to send a message. It means your email marketing strategies should be:
A recent study shows that only 40% of email gets opened. Out of these there are 70% chances of CTA. So, all need to follow these tips for email marketing strategies to implement email marketing at their full.
If you want to learn the practical aspects of “Email Marketing Strategies” and also want to explore the field of digital marketing, you can enroll in Digital Marketing Course from Academy of Digital Marketing. Here you will master in digital marketing in just 3 months.
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