Schema Markup

Schema Markup: Meaning, Importance, Types

Have you searched anything on Google and you find that some websites are appearing attractive and different in comparison to other websites? It is all because of schema markup.

Table of Contents

What Is Schema Markup?

Schema markup is a structured data vocabulary that has the search engine to better understand the information present on your website.

In other words, we can say that schema markup is a code that provides information to the search engine.

Why Is Schema Markup Important?

As I have already mentioned, schema helps the search engine to understand the information on your website. Thus, there are two main importance of schema markup:

  1. It tells the search engine about your website.
  2. It improves your website appearance on SERPs (search engine result pages)

Types Of Schema Markup

There are various types of schema. All of them work differently. Some of the markups are as follows:

  • Organisation Schema
  • Rating and Review Schema 
  • F&Q Markup
  • Breadcrumbs Markup
  • Recipe Schema
  • Article Markup
  • Local Business
  • Event markup
  • Person markup
  • Video markup
  • Site-link markup
  • Logo markup…etc

Google can understand 32 types of Schema.

Now let us learn about the different types of Schema briefly-

1. Organisation Schema

Organisation schema helps to show the information related to our organisation in SERP. It consists of information like the logo of the organisation, address, contact number, etc.

2. Rating And Review Schema

Everyone wants to know the rating and review before purchasing any product or service. Rating and Review schema provides the rating and review of the product and services on the SERP.

3. F&Q Markup

F&Q markup provides the list of question and answer on the search engine result page.

4. Breadcrumbs Markup

Breadcrumbs markup provides the various path links of your page.

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Start Building Your Career In The field Of Digital Marketing

5. Recipe Schema

Recipe schema is used by recipe websites to show their recipe differently on SERP. Photos and various information like ingredients, time to prepare etc. are shown.

6. Article Schema Markup

Article schema is generally used for news posts and blog posts.

7. Local Business Markup

Local business markup shows the contact number, information, address, and other details related to your business on SERP.

8. Event Schema Markup

It shows various events and draws the attention of the viewer by showing the various events on SERP.

9. Person Markup Schema

The person schema shows the person’s photo, date of birth, family member qualification, etc. on SERP.

10. Video Schema

Videos schema helps to provide video on the search engine result page.

Site link markup ads navigational link to your page instead of only the home page link.

12. Logo Markup

Logo markup shows the logo on SERP whenever someone searches for your company.


In the end, we can conclude that we don’t find any evidence that schema improves the ranking on SERP. But yes, it improves the click-through rate and also gives valuable opportunities to your website.

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4 thoughts on “Schema Markup: Meaning, Importance, Types”

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