Syllabus

• What is Digital Marketing
• Traditional vs Digital Marketing
• Why Digital Marketing is important
• Basic concepts of Digital Marketing
• How Digital Marketing works
• Digital Marketing strategies
• Key components (SEO, Social Media, Ads, Content)
• How to create a simple marketing plan
• Digital Marketing in today’s world

• What is a Search Engine
• How Search Engines work (Crawling, Indexing, Ranking)
• What is serp
• Keywords basics
• Introduction to SEO
• Basic SEM (Paid Ads)
• Search results (Organic & Paid)
• Ranking factors
• SEO-friendly content basics
• Basic website optimization

• What is Artificial Intelligence (AI)
• Basics of Machine Learning
• What are Large Language Models (LLM)
• How LLMs work (simple understanding)
• Examples of AI & LLM tools (like chatbots)
• Use of AI in Digital Marketing
• Content creation using AI
• AI for ads, SEO, and automation
• Prompt writing basics (how to use AI properly)
• Advantages and limitations of AI
• Ethics and responsible use of AI
• Future of AI and LLM

Introduction to SEO

• What is SEO and why it is important
• Types of SEO (White Hat, Black Hat, Grey Hat)
• Overview of search engines
• Search engine algorithms basics 

Keyword Research

• What are keywords
• Types of keywords (Short-tail, Long-tail)
• Keyword intent (Informational, Navigational, Transactional)
• Keyword research tools (basic use)
• Competitor keyword analysis

On-Page SEO

• Title tags & meta descriptions
• URL structure
• Heading tags (H1, H2, etc.)
• Keyword placement
• Image optimization (alt tags)
• linking
• Content optimization basics

Content SEO

• Creating SEO-friendly content
• Understanding user intent
• Content structure and readability
• Use of keywords naturally
• Blogging basics

Technical SEO

• Website speed optimization
• Mobile-friendly websites
• Sitemap & robots.txt
• URL canonicalization
• HTTPS & website security basics
• Fixing crawl errors

Off-Page SEO

• What is Off-page SEO
• Link building basics
• Types of backlinks
• Social bookmarking
• Guest posting basics
• Directory submissions

Local SEO

• What is Local SEO
• Google My Business setup
• Local listings
• Reviews and ratings
• Location-based keywords

SEO Tools

• Google Search Console (basic use)
• Google Analytics (basic tracking)
• Keyword research tools
• SEO audit tools

SEO Performance Tracking

• Organic traffic analysis
• Keyword ranking tracking
• Bounce rate & engagement
• Conversion basics

SEO Strategy & Planning

• Website audit basics
• Competitor analysis
• Creating SEO strategy
• Monthly SEO planning

Latest SEO Trends

• Voice search
• AI in SEO
• Core Web Vitals basics
• Future of SEO

• Introduction to AEO

  • What is AEO
  • Difference between SEO and AEO
  • Importance of AEO in modern search

  2. How Answer Engines Work

  • What are answer engines (Google snippets, voice assistants, AI tools)
  • How answers are selected and shown
  • Role of structured data and content

  3. User Intent & Question-Based Search

  • Understanding user intent
  • Types of queries (Who, What, Why, How)
  • Long-tail and conversational keywords

  4. Content Optimization for AEO

  • Writing direct and clear answers
  • FAQ-based content
  • Use of headings and bullet points
  • Creating featured snippet-friendly content

  5. Featured Snippets Optimization

  • What are featured snippets
  • Types (paragraph, list, table)
  • How to rank in snippets

  6. Voice Search Optimization

  • What is voice search
  • Optimizing for voice queries
  • Conversational content writing

  7. Structured Data & Schema Markup

  • What is structured data
  • Basics of schema markup
  • FAQ schema, How-to schema

  8. AEO for AI & Chatbots

  • How AI tools show answers
  • Optimizing content for AI platforms
  • Role of LLMs in answer engines

  9. Technical Aspects of AEO

  • Page speed and mobile optimization
  • Clean website structure
  • Crawlability and indexing basics

  10. Tools for AEO

  • Google Search Console (for queries & snippets)
  • Keyword & question research tools
  • AI tools for content optimization

  11. Performance Tracking

  • Tracking featured snippets
  • Measuring visibility and clicks
  • Monitoring question-based rankings

  12. AEO Strategy & Future

  • Combining SEO + AEO strategy
  • Content planning for answers
  • Future trends (AI search, voice assistants)

Introduction to AIO

• What is AI Optimization (AIO)
• Difference between SEO, AEO, and AIO
• Importance of AIO in modern marketing

2. Basics of AI

• What is Artificial Intelligence
• Basics of Machine Learning
• Introduction to Large Language Models (LLMs)
• How AI tools work (simple understanding)

3. AI Platforms & Ecosystem

• AI search engines and tools
• Chatbots and virtual assistants
• Role of AI in content discovery

4. Content Optimization for AI

• Writing AI-friendly content
• Structured and clear content formats
• Context-based content creation
• Entity-based content (topics, not just keywords)

5. Prompt Engineering

• What is a prompt
• Types of prompts
• Writing effective prompts
• Prompt optimization techniques
• Common mistakes in prompting

6. AI Tools in Marketing

• AI tools for content writing
• AI tools for image & video creation
• AI tools for SEO & research
• Automation using AI

7. AIO for Search & Visibility

• How AI selects and shows content
• Optimizing for AI-generated answers
• Role of authority and trust signals
• Personalization in AI search

8. Data & Training Basics

• How AI learns from data
• Importance of data quality
• Bias in AI systems

9. Technical Basics of AIO

• Website structure for AI readability
• Structured data basics
• API and automation basics (intro level)

10. Performance & Analytics

• Measuring AI-driven traffic
• Tracking engagement from AI platforms
• Understanding user behavior

11. Ethics & Limitations

• Responsible use of AI
• Data privacy basics
• Limitations of AI tools

12. Future of AIO

• • AI in search engines
  • Automation and marketing trends
  • Future career opportunities in AIO

Introduction to GEO

• What is Generative Engine Optimization (GEO)
• Difference between SEO, AEO, and GEO
• Importance of GEO in AI-driven search

2. Understanding Generative Engines

• What are generative engines (AI search, chat-based answers)
• How generative AI shows results
• Role of Large Language Models (LLMs)

3. How GEO Works

• How AI selects and generates answers
• Sources of information for AI engines
• Importance of relevance, authority, and trust

4. Content Optimization for GEO

• Writing clear, contextual, and helpful content
• Topic-based content vs keyword-based content
• Structuring content for AI understanding
• Creating in-depth and authoritative content

5. Entity & Semantic SEO

• What are entities (people, places, topics)
• Semantic search basics
• Building topic authority

6. AI-Friendly Content Formats

• FAQ content
• How-to guides
• Lists and structured answers
• Conversational content

7. E-E-A-T Principles

• Experience, Expertise, Authority, Trust
• Building credibility for content
• Author profiles and brand trust

8. Technical Optimization for GEO

• Structured data basics
• Website clarity and structure
• Fast and mobile-friendly websites
• Crawlability and indexing

9. GEO for AI Platforms

• Optimizing for AI tools (chatbots, assistants)
• Presence across platforms (web, social, knowledge bases)
• Content distribution strategies

10. Tools & Research

• AI tools for content creation
• Topic and question research tools
• Competitor analysis basics

11. Performance Tracking

• Monitoring AI visibility
• Tracking mentions and citations
• User engagement and behavior

12. Future of GEO

• Rise of AI search engines
• Zero-click searches
• Future trends in generative AI

Introduction to AI Agents

• What is an AI Agent
• Types of AI Agents (Simple, Reactive, Autonomous)
• Difference between AI tools, chatbots, and agents

2. Basics of AI for Agents

• Artificial Intelligence basics
• Machine Learning overview
• Introduction to LLMs (Large Language Models)
• How AI agents think and act

3. Components of an AI Agent

• Input (data, prompts)
• Processing (decision-making)
• Output (actions, responses)
• Memory and learning

4. How AI Agents Work

• Perception → Decision → Action cycle
• Task execution flow
• Role of prompts and instructions

5. Types of AI Agents

• Rule-based agents
• LLM-based agents
• Autonomous agents
• Multi-agent systems

6. Prompting for AI Agents

• Writing clear instructions
• Task-based prompting
• Chain of thought (basic idea)
• Reducing errors in responses

7. Tools & Integrations

• APIs basics (simple understanding)
• Connecting AI with tools (email, CRM, websites)
• Automation tools

8. Building AI Agents (Basic)

• No-code tools for agents
• Workflow creation
• Simple agent use cases (customer support, content, automation)

9. AI Agents in Business

• Marketing automation
• Customer support agents
• Sales and lead generation
• Personal assistants

10. Data & Memory

• Short-term vs long-term memory
• Using data for better responses
• Knowledge base basics

11. Limitations & Risks

• Errors and hallucinations
• Data privacy basics
• Security considerations

12. Future of AI Agents

• Autonomous systems
• AI agents in daily life
• Career opportunities

1. Introduction to Performance Marketing

• What is Performance Marketing
• Difference between traditional, digital & performance marketing
• Benefits of performance-based campaigns

2. Marketing Funnel Basics

• Awareness, Consideration, Conversion
• Customer journey understanding
• Lead vs sales-focused campaigns

3. Platforms Overview

• Google Ads
• Social media ads (Facebook, Instagram, etc.)
• YouTube advertising basics
• Display networks

4. Ad Campaign Structure

• Campaign → Ad Group → Ads
• Targeting options (location, age, interests)
• Budget and bidding basics

5. Google Ads (Search Engine Marketing)

• Search ads basics
• Keyword targeting
• Ad copy creation
• Quality Score basics

6. Social Media Advertising

• Facebook & Instagram ads
• Audience targeting
• Creative strategy (images, videos)
• Ad formats

7. Display & Video Ads

• Banner ads basics
• Retargeting/remarketing
• YouTube ads formats

8. Conversion Tracking

• What is conversion
• Setting up tracking (pixels, tags)
• Google Tag Manager basics

9. Landing Page Optimization

• What is a landing page
• Elements of high-converting pages
• A/B testing basics

10. Performance Metrics (KPIs)

• CPC (Cost per Click)
• CPA (Cost per Acquisition)
• CTR (Click Through Rate)
• ROAS (Return on Ad Spend)

11. Budgeting & Bidding

• Budget planning
• Bidding strategies
• Scaling campaigns

12. Analytics & Reporting

• Google Analytics basics
• Campaign performance analysis
• Reporting and insights

13. Advanced Strategies

• Retargeting & lookalike audiences
• Funnel-based marketing
• Automation in ads

14. Compliance & Best Practices

• Ad policies basics
• Avoiding ad rejection
• Ethical marketing

15. Latest Trends in Performance Marketing

• AI in advertising
• Automation tools
• Future of performance marketing

1. Choosing the Right Platforms for Your Business

• Understanding platform purpose & audience
• B2B vs B2C platform selection
• Matching business goals with platforms

2. Platform-Wise Deep Understanding

Facebook

• Pages, Groups, and Communities
• Content types (posts, stories, live)
• Community building & engagement
• Best for: local business, community, wide audience

Instagram

• Reels, Stories, Carousel posts
• Visual branding & aesthetics
• Hashtags & discoverability
• Best for: brands, influencers, lifestyle, products

LinkedIn

• Personal branding & authority building
• Company pages & professional content
• Networking & B2B content strategy
• Best for: professionals, services, B2B

YouTube

• Long-form vs Shorts
• Video SEO basics
• Educational & entertainment content
• Best for: tutorials, education, storytelling

Twitter (X)

• Real-time content & trends
• Short-form text strategy
• Opinion-based & news content
• Best for: updates, personal voice, trends

3. Developing a Social Media Strategy

• Setting goals (awareness, engagement, growth)
• Defining content pillars
• Understanding audience behavior
• Creating a consistent brand voice

4. What is Content Marketing & Its Role

• Importance of content in social media
• Types: educational, entertaining, promotional
• Content funnel (awareness → trust → action)

5. Introduction to Storytelling in Marketing

• What is storytelling
• Emotional connection through content
• Brand storytelling basics
• Hook → Story → Message structure

6. Developing a Content Strategy

• Content planning process
• Weekly/monthly content calendar
• Content mix and frequency
• Trend-based content planning

7. Using AI for Content Creation & Enhancement

• Idea generation using AI
• Caption writing using AI
• Content improvement & rewriting
• Tools: Gemini, ChatGPT

8. Content Distribution & Platform Understanding

• Posting timing & consistency
• Platform-specific content formats
• Repurposing content across platforms
• Organic reach strategies

9. Social Media Management Tools

• Scheduling posts
• Managing multiple platforms
• Basic analytics overview
• Tools: Buffer, Hootsuite

10. AI for Social Media Management

• AI for content ideas
• AI-based scheduling
• Basic analytics insights using AI
• Tools: Buffer AI, Hootsuite, OnlyWriter AI

11. Social Listening Basics

• What is social listening
• Tracking brand mentions
• Understanding audience sentiment
• Competitor monitoring
• Tools: BuzzSumo, Sprout Social, Brand24

12. Crafting Compelling Content (Platform-wise)

• Facebook: engaging & shareable posts
• Instagram: visually appealing + reels strategy
• LinkedIn: professional & value-based content
• YouTube: informative & engaging videos
• Twitter (X): short, impactful, trend-based posts

• Introduction Of SEM
• Fundamental Of Google Ads
• Concept Of Keyword
• Type Of Keyword
• Addition of Negative Keyword
• Search Ads
• Display Ads
• Video Ads
• Mobile Ads
• Shopping Ads
• Gmail Ads
• Setup Google Ads Account
• Use Google Planner
• Find Out The Target Customer
• Different Bid Strategy
• Calculation of budget
• Managing of Budget
• Calculation of Budget with tax
• Creating Reports
• Analyzing Report
• Understand Quality Score
• Improvement of Optimization Score
• Work With Ad Group
• Creation of Multiple Ads and Assets
• Creating Attractive Ad Copy
• Setup Campaigns
• Creation Of Audience
• Selection Of The Right Demographics
• Setup Of Bid
• Different Bid Strategy
•  

• Overview Of Social Media
• Popular Social Media Platforms
• Importance Of Social Media In India
• Facebook Marketing
  • Introduction Of Facebook
  • Creation Of Facebook Business Page
  • How To Market Your Page
  • Facebook Advertising
  • Type Of Facebook Ad Bid
  • Conversion Tracking
  • Check Insights
  • Pixel Implementation
  • Remarketing
• Facebook Marketplace
  • Introduction Of Facebook Marketplace
  • Benefits Of Selling On Facebook Marketplace
  • Facebook Marketplace Rule
  • How To Sell On Marketplace
  • How To Grow With Facebook Marketplace
  • Facebook Marketplace Categories
• Twitter Marketing
  • Introduction On Twitter
  • Importance Of Twitter
  • Twitter Audience
  • Twitter Advertising
  • Types Of Biding
  • Twitter Ads Cards
  • Conversion Tracing Code
  • Implementation Of Conversion Tracking
  • Analysing Of Ad Report
• Instagram Marketing
  • Introduction Of Instagram
  • Audience In Instagram
  • Differences In Personal Account And Business Account
  • Setup Of Instagram Business Account
  • Manage Instagram Account Setting
  • Marketing Strategies
  • Instagram Advertising
  • Election Of Audience For Ads
  • Instagram Hacks
  • Analysing Of Ad Report
• YouTube Marketing
  • Introduction Of YouTube
  • Introduction Of YouTube Marketing
  • Importance Of YouTube In Business
  • YouTube SEO
  • YouTube Analysis
  • Uploading Of Videos
  • Different Setting On YouTube
  • Monetizing YouTube Channel
  • Grow Your YouTube Channel
• LinkedIn Marketing
  • Introduction Of LinkedIn
  • Audience In LinkedIn
  • Creation Of LinkedIn Company Page
  • Marketing Strategies
  • How To Utilize LinkedIn
  • LinkedIn Advertising
  • Creation Of Ads For Difference B2B & B2C
• WhatsApp Marketing
  • Introduction Of WhatsApp Marketing
  • Benefits Of WhatsApp Marketing
  • Strategy For WhatsApp Marketing

• What Is Website
• Types Of Website
• Introduction Of WordPress
• Working On WordPress
• Page Creation In WordPress
• Formatting On WordPress
• Installing WordPress Theme
• Using Different Plugins
• Creating Custom Menu
• Introduction Of Html
• HTML Tags
• Anchor Links
• Responsive Designing
• Form Creation
• Using Different WordPress Wizards
• Blog Page Creation
• Creation of Off Canvas Menu
• E-commerce Website Design
• Woo commerce Implementation
• Using of Payment Gateway
• Creation of product
• Categorization of Products
• Creation of Cart, checkout, my account page
• Implementation of Tags
• Implementation of SEO
• Complete On Page
• Link social media accounts
• Add Different plugins
• Implementation of live chat
• Popup Maker
• Competitor Design

• Seo Content
• Blog Writing
  • Micro Blogging
  • Macro Blogging
• Social Media Content
• Article Writing
• Web Blog
• Web 2.0
• Classified Writing
•  

• Introduction of Email Marketing
• Email Content Marketing
• Using of Different Email Marketing Tools
• Email Template Creation
• Email Lead Generation
• Email Template Creation
• Sending Email Techniques
• A/B Testing

• Logo design
• 3d Image Creation
• Image Editing
• Video Creating
• Social Media Post Creation
• Website Image Creation
• Professional Video Editing

• Introduction of Google Analytics
• Need of Google Analytics
• Set up Google Analytics Account
• Implement Google Analytics Code
• How To Set Up Goals
• How To Set Up Funnel
• Tracking Conversion
• Monitoring Traffic
• UTM Parameter
• Google Tag Manager
• Tracking Conversion
• Tracking Report

• Website Creation
• Creation Of Store
• Adding Products
• Creation Of Categories
• Introduction Of Payment Gateway
• Using A Different Kind Of Payment Gateways
• Automated Mail Generation
• Tracking Order Status
• Market Your Products

• Introduction
• Different platform like Shopify
• Adding Payment Gateway

• Introduction Of Adsense
• Get Approval From Adsense
• Learn To Use Adsense Interface
• Cool Secrets Of Adsense
• Creation Of A Website For Adsense
• Content Creation For Adsense Website
• Get Traffic Which Convert Into Dollar
• Adding payment system
• withdrawal of dollar in bank
• Amazon Affiliate Marketing

• Introduction of ORM
• Importance of ORM
• Activities of ORM
• Case Studies

• Introduction of Mobile Marketing
• Importance of Mobile Website
• Using of Apps
• SMS Marketing

• Google AdSense Account Set up 
• How to increase Traffic for Google AdSense
• How to make money through AdSense 
• How to create Blog

• Introduction Of Affiliate Marketing
• Difference Between Referral And Affiliate Marketing
• Types Of Affiliate Websites
• Partnership With Affiliate Networks
• Setting Up Of An Affiliate Website
• Driving Traffic To The Website
• Start Selling Products And Services

• Amazon SEO & Listing Optimization
• Flipkart SEO & Listing Optimization
• Ranking On Amazon & Flipkart
• Amazon & Flipkart Keyword Hacks
• Amazon & Flipkart Product Description
• Enhance Visibility
• Increase Conversion
• Performance Optimization Strategies
• Way To Increase More Sale

• Basics Of Copywriting
• What Is Digital Copywriting
• Elements And Formulas Of Copywriting
• Copywriting And Content Writing
• Copywriting Process
• Social Media Content Creator

• What Is Influencer Marketing
• Reputation Management
• Influencing Through Instagram
• Create Influencer Marketing Campaigns
• Different Strategies On Working With Influencers
• Boost Brand Awareness
• Get High Traffic To Your Social Media Account

• What is CRM
• CRM in Digital Marketing
• CRM Implementation
• Types of CRM

• What Is Freelancing
• Create Accounts on different freelancing plaforms
• How to get first client using freelancing
• Be Your Own Boss

• AI and Machine Learning skills
• Advanced Techniques and Applications
• Introduction of Google Bard
• Introduction of Open AI
• Introduction of Chat GPT
• Different Tools to perform GPT
• Artificial Intelligence Tools
  • Content Creation
  • Image Creation
  • Video Creation
  • Email Marketing
  • Ads Creation
  • Social Media Post Creation
• Creation of Different Strategies

• Resume Making
• Soft Skill Development
• Mock Interview